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Fontifier lets you use your own handwriting for the text you write on your computer. It turns a scanned sample of your handwriting into a handwriting font that you can use in your word processor or graphics program, just like regular fonts such as Helvetica.

Fontifier lets you use your own handwriting for the text you write on your computer.
It turns a scanned sample of your handwriting into a handwriting font that you can use
in your word processor or graphics program, just like regular fonts such as Helvetica.

The PR campaign for Dante’s Inferno has been quite the adventure. Booth babes were listed as prizes, game writers were sent $200 checks, and EA paid for “Christian” picketers to protest the game at E3. True, these things may have been controversial, but they were successful in their intent to get everyone talking about the game. The latest stunt is eerie, and gets bonus points for both creativity and giving the fans some fun bonuses.

If you looked at the source code of certain social networking sites, as well as gaming locations, you may have found a surprise in the past few days: ASCII artwork from Dante’s Inferno and a password to be put into a mysterious site. The site shows six slots for the passwords, meaning there were six hidden images scattered around the Internet.
The first image was found in the source code of Digg.com, and lead to a statement about the stunt. “Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” Chas Edwards, Digg Publisher and Chief Revenue Officer, said in a statement. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team—incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”
Kotaku then took a look at its own source code, and was surprised to see another image (the writer claimed to know nothing about the stunt). “Loyal reader Kyle K. pointed us out to the ASCII art in the front page source for Digg, and lo and behold, we checked and found an image in ours, too,” Kotaku’s Owen Good wrote in the post, before explaining that Kotaku’s editorial had no knowledge of the advertising campaign, or changes to the site’s source code.
Similar images and passwords were hidden in the sites IGN, GameSpot, Daily Motion, Games Radar, and WWE. You simply had to look at the source code for those sites to see the demonic images and grab the password. What was the point of all this treasure hunting? Fans who find all the passwords and put them into the promotional site received a large download with music tracks, wallpapers, posters, a PDF file filled with concept art, and other goodies. It may have required a good amount of legwork for the first people to find the codes, but their patience and hard work were rewarded.
The images and codes were effective, as people are talking about this very unique marketing promotion. We’ve been playing Dante’s Inferno for an upcoming review for the past few days and—in perhaps the most surprising twist—the game itself is very, very good thus far. With a PR campaign that seems designed to push people’s buttons, the game has been on the lips of gaming writers across the Internet, and this may be one of the rare times where the gameplay is actually able to live up to the marketing.
The image above? The password for it was “unbaptized,” for, in the game you have to fight and kill unbaptized babies in Limbo. The controversy surrounding this game may not be over.
-From Business Insider

The PR campaign for Dante’s Inferno has been quite the adventure. Booth babes were listed as prizes, game writers were sent $200 checks, and EA paid for “Christian” picketers to protest the game at E3. True, these things may have been controversial, but they were successful in their intent to get everyone talking about the game. The latest stunt is eerie, and gets bonus points for both creativity and giving the fans some fun bonuses.

If you looked at the source code of certain social networking sites, as well as gaming locations, you may have found a surprise in the past few days: ASCII artwork from Dante’s Inferno and a password to be put into a mysterious site. The site shows six slots for the passwords, meaning there were six hidden images scattered around the Internet.

The first image was found in the source code of Digg.com, and lead to a statement about the stunt. “Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” Chas Edwards, Digg Publisher and Chief Revenue Officer, said in a statement. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team—incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”

Kotaku then took a look at its own source code, and was surprised to see another image (the writer claimed to know nothing about the stunt). “Loyal reader Kyle K. pointed us out to the ASCII art in the front page source for Digg, and lo and behold, we checked and found an image in ours, too,” Kotaku’s Owen Good wrote in the post, before explaining that Kotaku’s editorial had no knowledge of the advertising campaign, or changes to the site’s source code.

Similar images and passwords were hidden in the sites IGN, GameSpot, Daily Motion, Games Radar, and WWE. You simply had to look at the source code for those sites to see the demonic images and grab the password. What was the point of all this treasure hunting? Fans who find all the passwords and put them into the promotional site received a large download with music tracks, wallpapers, posters, a PDF file filled with concept art, and other goodies. It may have required a good amount of legwork for the first people to find the codes, but their patience and hard work were rewarded.

The images and codes were effective, as people are talking about this very unique marketing promotion. We’ve been playing Dante’s Inferno for an upcoming review for the past few days and—in perhaps the most surprising twist—the game itself is very, very good thus far. With a PR campaign that seems designed to push people’s buttons, the game has been on the lips of gaming writers across the Internet, and this may be one of the rare times where the gameplay is actually able to live up to the marketing.

The image above? The password for it was “unbaptized,” for, in the game you have to fight and kill unbaptized babies in Limbo. The controversy surrounding this game may not be over.

-From Business Insider

Amazing interactive microsite for Chiquita Bananas.

Amazing interactive microsite for Chiquita Bananas.

CLIENTS FROM HELL
Nothing makes you feel better than hearing how bad that other designer had it…

CLIENTS FROM HELL

Nothing makes you feel better than hearing how bad that other designer had it…

One of the poster references on the web.

One of the poster references on the web.

Guinness Coasters.

Guinness Coasters.

A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics

modern art?

A sculpture for the wild books. This bodacious creation was birthed from the brain of sculptor Chen Wenling. His works include nothing less than weird, wild, and wicked! This particular sculpture is called “What You See Might Not Be Real” and is part of a new exhibition at Joy Art Gallery called “Emergency Escape.” Generally his exhibitions include a bunch of characters that sit inside a single theme (like pigs, or monotone Red people), so this is a fabulous departure of style and a crashing crank to subject matter. Discover for yourself the hugeness of this farting bull, and discover the celebrity devil he’s destroying.

modern art?

A sculpture for the wild books. This bodacious creation was birthed from the brain of sculptor Chen Wenling. His works include nothing less than weird, wild, and wicked! This particular sculpture is called “What You See Might Not Be Real” and is part of a new exhibition at Joy Art Gallery called “Emergency Escape.” Generally his exhibitions include a bunch of characters that sit inside a single theme (like pigs, or monotone Red people), so this is a fabulous departure of style and a crashing crank to subject matter. Discover for yourself the hugeness of this farting bull, and discover the celebrity devil he’s destroying.

Bud Light “In The Can”

Chicago ad photographer Tony D’Orio, loves creating “characters.”

Chicago ad photographer Tony D’Orio, loves creating “characters.”

Agency:
Del Campo Nazca Saatchi & Saatchi
Chief Creative Director:
Maxi Itzkoff
Client:
Andes Beer
Chief Creative Director:
Mariano Serkin
Creative Director:
Javier Campopiano
Copywriter:
Patricio del Sante
Art Director:
Carlos Muller
Designer:
Bruno Tortolano
Designer:
Juan Pedro Porcaro
Agency Producer:
Adrian Aspani
Agency Producer:
Camilo Rojas
Agency Producer:
Patricio Martinez
Booth Designer:
AD Productions
Production Company:
Primo
Director:
Nico y Martin
Executive Producer:
Carolina Cordini
Photography Director:
Leandro Fillol
Post Production Company:
Supercharango

Digital powerhouse “FarFar.”
Farfar is not an interactive advertising agency. In fact, we are a bunch of bandits. We steal people’s time. Time is possibly the most precious commodity of the western world. More and more claim to have less and less of it. So in our own fast-forwarding age we devised a rather clever business concept: We provide the audience with entertainment in exchange for their sacrifice of time in the relevant presence of a brand. Mind you, it’s not “branding”, it’s “liking”.

Digital powerhouse “FarFar.”

Farfar is not an interactive advertising agency. In fact, we are a bunch of bandits. We steal people’s time. Time is possibly the most precious commodity of the western world. More and more claim to have less and less of it. So in our own fast-forwarding age we devised a rather clever business concept: We provide the audience with entertainment in exchange for their sacrifice of time in the relevant presence of a brand. Mind you, it’s not “branding”, it’s “liking”.

Dexter star Michael C. Hall narrates a dodge charger commercial.

“what is that thing? it isn’t a man bag.”

Annual Reports to make your brain hurt.

Annual Reports to make your brain hurt.

Photographer David Emmite.

Photographer David Emmite.

About:

Scotch & Ginger is a collaborative resource for Art Directors and Copywriters; a constantly growing reference for those who are required to be creative on a daily basis. It's an online toolbox where you can find type foundries, director's reels, production houses, photographers, paper stock, software tips, inspiration and more. Bullshit artists need love too.

Have a tool, site, article, photographer, illustrator, director or anything else you use and want to recommend? Click the SUBMIT button on the right so we can add it to the Scotch & Ginger database.

About Me:
My parents named me Travis and I am an Art Director at Fort Franklin in Boston. For more info on me, drop me a line or visit my personal site:

www.sharperthanaknife.com

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